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The GR – Ljubljana Exhibition and Convention Centre hosting Tourism and Leisure Show at the end of January

19. 1. 2015
In the last days of January, the GR – Ljubljana Exhibition and Convention Centre will be all about tourism and gastronomy. Organized by the GR, from 28 till 31 January 2015 Alpe–Adria: Tourism and Leisure Show will take place there, joined by the 9th International specialized fairs of tastes encompassing gastronomy, beverage, coffee, confectionery, bakery, catering & hospitality, ice cream and wine, organized by Primorski sejem. 

Alpe–Adria: Tourism and Leisure Show is the main event in tourism industry in Alps–Adriatic region, including regional tourist offer as well as remote destinations. This year, the fair's focus is on active tourism. Trekking, cycling and fishing are complemented with novelties such as extreme, adrenalin and urban sports. Their free presentations, workshops and courses will be accompanied by Sale on commission of second-hand sports equipment  organized by the sports society Alive. 

Visitors are guided through the fair by special icons representing four most specific types of tourists: the so called holiday tourists, addicts to active tourism, travellers and trippers. Tourist guides are available for organized groups.

Destinations near and far

Among Slovenian exhibitors all significant tourist protagonists can be found, from Public agency Spirit Slovenia, tourist organizations to Tourist Association of Slovenia, Alpine association of Slovenia, Tourism Ljubljana, Slovenian association of tourist guides, companies and institutions operating in tourism, and various local societies which ensure that the fair is vivid, diverse, green, tasty and fun. Through their very presentations one can get acquainted with the colourful cultural and ethnological heritage of Slovenian regions - also the ones in neighbouring countries - as part of tourist offer.

Foreign destinations are also presented: from faraway India to tourist service providers from Austria, Italy, Hungary, Croatia, Bosnia and Herzegovina, Vojvodina, Nepal, Greece and Tunisia. 

Active tourism – novelties: extreme, adrenalin and urban sports

This year fair focuses on active tourism - trekking, Nordic walking, cycling, fishing, with this year's novelty, especially for younger population, attractive extreme or adrenalin sports:

  • kitesurfing
  • riversurfing
  • snowboarding
  • windsurfing
  • wakeboarding
  • SUP (stand up paddling)
  • ziplining
  • slacklining
  • parachuting
  • boot camp etc.
Providers of these sports organize presentations, workshops, free meeting courses and sale on commission of second-hand sports equipment at the fair.

Mountaineering is again one of the main focal points of this year’s show. Within the Alpine association of Slovenia there are presentations of mountain rescuers, mountain guides, Slovenian alpine museum, CIPRO Slovenia, and Austrian project Bergsteigerdörfer, which as an example of good practice presents integrated management of mountain villages with a focus on sustainable tourism. 


Every year, local societies organize tastings of local dishes and a rich music & dancing program. Laško brewery presents its products with guided tastings of beer.

Within the 9th International specialized fairs of tastes  - gastronomy, beverage, coffee, confectionery, bakery, catering & hospitality, ice cream and wine - Primorski sejem organizes: 

3rd international championship of Slovenia in making pizza (Thursday, 29 January)
5th international championship of Slovenia in making ice cream (Friday, 30 January)
2nd cooks’ competition in making the best dishes of Slovenian inns and restaurants (Friday, 30 January)
Panel discussions, lectures and more

Tourist tax and other system sources of finance (panel discussion)
Wednesday, 29 January 2015, at 2 p.m., Povodni mož hall

Strangers on our own land, panel discussion
Wednesday, 28 January 2015, 2–4 p.m., Povodni mož hall
The development of tourism in Slovenia or how does Slovenia benefit from the increasing number of tourists?
More knowledge for more tourism, festival
Wednesday, 28 January 2015, 11 a.m.–6 p.m., Steklena hall

Young tourist guide - presentation of the project and methods of tourist guiding
Wednesday, 28 January 2015, 4–5:30 p.m., Povodni mož hall

Metasearch as a new trend in online tourism, presentation 
Thursday, 29 January, at 11 a.m., Povodni mož hall 
Lecturer: Chara Georgiadou, Country Developer Mediterranea @trivago GmbH, in charge for marketing of Slovenia, Serbia, Greece and Turkey
Organized by: trivago and Fijet Slovenia - The association of tourist and travel journalists of Slovenia

International meeting of tourist guides in the Alps–Adriatic region
Thursday, 29 January 2015, 12 a.m.–3 p.m., Urška hall
The possibilities of collaboration, integration and joint presentation at foreign markets, especially in Asia.

Mountain villages - presentation of an Austrian project 

Thursday, 29 January 2015, 1 p.m., Povodni mož hall
Organized by: Alpine association of Slovenia
Creating unique stories of tourist societies, workshop
Friday, 30 January 2015, 10 a.m.–2 p.m., Povodni mož hall

The presentation of tourist guides
Friday, 30 January 2015 
11–12 a.m.: Who is a tourist guide 
12:30–1.30 p.m.: How much damage can be caused by a bad tourist guide 
2–3 p.m.: What can a traveller expect from a tourist guide during journey
Organization of THE BEST ROUTE in the future, consultation
Saturday, 31 January 2015, 10 a.m.–1 p.m., Povodni mož hall

Creating unique stories of tourist associations, workshop            
Saturday, 31 January 2015, 10 a.m.–2 p.m., Povodni mož hall

Topical hiking routes in Slovenia, the announcement of THE BEST REGIONAL ROUTE 2014
Saturday, 31 January 2015, 2–3 p.m., Steklena hall

Opening time

The fair is open from Wednesday, 28 January, till Saturday, 31 January, from 10:00 a.m. to 7:00 p.m. With the purchase of a ticket, each visitor gets the Oddih, a supplement of the Dnevnik daily, which is also the fair catalogue.

During the show the Press centre will be operating in Jurček pavilion, where journalists can get all current information about the show. They can also get accredited there, in case they haven't done that already through the GR website. The press centre is open from 9:45 p.m. to 6:30 p.m.

We will be happy to provide you with more information. 

Marjana Lavrič
, Head of Public relations, GR – Ljubljana Exhibition and Convention Centre
E: marjana.lavric@gr-sejem.si, GSM: 041 236 912



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