THE JAKOB AWARD – The International Award for inventiveness in tourism

The theme of the 14th edition of the 2025 Jakob Award: “Use of digitisation in natural and cultural heritage in tourism”

This year’s international Jakob Award for innovative contents, projects and products in tourism focuses on the abundant field of tourism events. The selection criteria for the Jakob Award are the innovativeness of tourism events, their design and content, which not only brings novelty to tourism, but also imparts an important educational character.

The Expert Jury will consider all operational projects and will select the five best ones based on the fulfilment of the above criteria. From the five, the best one will be selected to receive the Jakob Award for the given year and will be awarded the title of Ambassador of the Innovative Use of Digitisation in Tourism.

The Expert Jury: Prof. Dr. Janez Bogataj (Chairman of the Jury), Dr. Bojana Rogelj Škafar, Assist. Prof. Dr. Tanja Lešnik Štuhec and Aleš Pevc.

Jacob’s Prize
of fair Alpe-Adria

Award winners from previous years