The Jakob Award

The International Jakob Award 2027 focuses on already implemented tourism projects that introduce original ways of staying in nature and upgrade traditional models of campsites, holiday villages, and resorts towards more experiential, sustainable, and high-quality tourism offerings.

The award highlights:

• innovative camping concepts (glamping, themed and specialised campsites, eco camps),
• boutique tourist villages and small-scale resorts integrated into natural surroundings,
• unique accommodation units (cabins, cottages, tents, modular or mobile solutions),
• projects creating a holistic stay experience (connection with nature, tranquillity, active leisure),
• integration of local stories, materials, and traditions into the tourism product,
• connections with outdoor activities and services (cycling, hiking, camping & caravanning),
• sustainable approaches (responsible spatial planning, energy efficiency, nature preservation).

Submitted projects should demonstrate:

• clear conceptual innovation,
• high quality of execution and design,
• market relevance and success,
• a positive impact on the environment and the local community.

Eligible are projects and solutions already implemented during the 2026 call year.

The winner will receive the title: Ambassador of Innovative Nature-Based Accommodation.

Expert Jury

• Prof. Dr. Janez Bogataj, President of the Jury
• Lidija Koren, Camping Association of Slovenia, President of the Association
• Klemen Hren, Automobile and Motorcycle Association of Slovenia, Expert Associate
• Marjana Grčman, Association of Slovenian Tourist Journalists, President of the Association
• Ilona Stermecki, Tourism and Education Expert

You are warmly invited to submit your projects and contribute to shaping an innovative and sustainable future of tourism.

APPLY FOR JAKOB AWARD