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Become an exhibitor at the Alpe-Adria Fair

Join the Alpe-Adria Fair, a premier event that brings together leading tourism providers and enthusiasts eager to discover new experiences. Showcase your services, promote your offerings, and build valuable business connections in a dynamic and inspiring tourism environment.

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The International Award
for inventiveness in tourism

The Jakob Award

The theme of the Jakob Award 2027 is “Innovative ways of accommodating tourists in a natural environment.”

We invite you to submit your projects and help shape an innovative, sustainable future for tourism!

MORE ABOUT AWARD AND HOW TO APPLY

5 reasons

WHY EXHIBIT
AT THE ALPE-ADRIA FAIR?

Targeted and effective promotion

Reach active travelers and boost the visibility and sales of your tourism products and services with a focused and impactful presentation at the fair.

Direct interaction with visitors

Build personal connections with potential customers actively seeking leisure ideas. Understand their needs and receive real-time feedback to enhance your offerings.

Networking opportunities and new partnerships

Connect with key players in the Alpe-Adria region’s tourism sector and expand your professional network, creating valuable partnerships for future growth.

Engaging side events

Participate in engaging lectures, diverse presentations, and live demonstrations. Discover unique destinations to enrich your tourism offerings and inspire new ideas.

Increase brand recognition

A presence at the fair allows you to strengthen your market position, increase brand visibility, and connect with new customers and business partners.

Exhibitors about the fair

Feedback and impressions from our exhibitors

The Fair highlights authentic experiences of our country

For many years, the Slovenian Tourist Board (STO) has partnered with the Alpe-Adria Fair by organizing professional events and delivering a themed presentation at the central I feel Slovenia exhibition space in the Marble Hall. The fair serves as an excellent platform to showcase authentic experienc

Slovenian Tourist Board

Mag. Maja Pak Olaj, Director of the Slovenian Tourist Board

Invaluable promotion of tourism associations and their events

The fair represents the highlight of the year for our tourism associations, offering a unique opportunity to present their work to the broadest audience. It is also the perfect platform to showcase award-winning destinations from the prestigious My Country – Beautiful and Hospitable competition, as

Tourist Association of Slovenia

Dominik S. Černjak, Deputy President of the National Tourism Association

Positively surprised by the cooperation with the fair

I was very positively surprised by the professionalism and quality of the cooperation with the Ljubljana fair. At first, this fair is an excellent platform for presenting our offer and services to a tourism-conscious and interested audience, and also for establishing excellent business contacts.

RegionalMedien Kärnten - Mein Sonntag

Mag. Gerd Bacher, Head of Digitalisation, Innovation and Development

We participates ourselves every year at the Alpe-Adria fair

The destination Ptuj participates in the Alpe-Adria Fair every year, as it is an excellent opportunity to present our comprehensive offer. It is a good platform for networking with other destinations and an opportunity to learn from good practice and apply the acquired knowledge at the local level.

Ptuj Tourism Public Institute

Pija Kristan

Together, we promote active leisure.

Together, we connect sports, outdoor, and business opportunities in the region. Decathlon joined the event with its camping equipment – in 2025, featuring more than 50 tents. The goal is to encourage an active lifestyle and spending time in nature.

Decathlon Slovenia

Daša Potočnik

Read

Useful
Information for exhibitor

Exhibitor registration

Showcase your offerings at the leading tourism fair.

Exhibitor guidelines

All instructions for the installation and dismantling of exhibition spaces can be found here.

Parking for exhibitors

Parking spaces must be reserved in advance by submitting a written order form.

Advertising at the fair

Take advantage of promotional opportunities during the fair.

Exhibitor terms and conditions

Read our terms and conditions for exhibitors.

Registration of side activities

Promote and announce your activities at the Alpe-Adria Fair.

Get in touch

HAVE

ANY QUESTIONS?

Send us your inquiry, and we’ll be happy to assist you!