Winner of the Jakob Award 2024

The Jakob Award 2024 and the title Ambassador of Innovative Tourism Events went to the project Idrija Žlikrofi Feast (žlikrofi: type of pasta filled with spiced balls made of cooked potato, sautéed onions and lard) by the ID20 – Institute for Innovation in Heritage.

The Idrija Žlikrofi Feast is a first-class culinary experience that presents the traditional Idrija dish in a modern light. Each year, the penultimate Saturday in August is reserved for the presentation of certified producers of žlikrofi from Idrija, for tasting innovative sauces from local chefs, for a competition between hunting families in the preparation of the venison stew, locally also known as bákalca, and for relaxed socialising in the company of top winemakers, microbrewers and žlikrofi ambassadors.

The Committee justified its decision as follows: The Idrija Žlikrofi Feast is a highly innovative festival, also in Slovenia, which is complemented year after year by its predominantly young organisers with modern content, thus bringing the Idrija heritage closer to new generations. The heritage content is interpreted in a distinctly modern way, thereby ensuring the continuity of local identity.

The second prize and recognition award went to the Ptuj Tourism Public Institute for the project Kurentovanje – The largest ethnographic festival in Slovenia.

The Committee justified its decision as follows: Kurentovanje is one of the oldest carnival festivals in Slovenia, which developed over many years as a procession of carnival characters in an urban environment. Recently, however, it has been innovatively enhanced by a series of accompanying contents, which give it a distinctly urban character and distinguish it from the carnivals in the Drava and Ptuj Fields, which are protected by UNESCO.

Winner of the Jakob Award 2023

Ambasador Jakob 2023

The Jakob award for 2023 and the title Educational trail ambassador was awarded to the project Educational trail Drvošec and Visitor center Lake Cerknica of the Public Institute of Notranjska Regional Park. They applied with the project that acquired an important upgrade in 2022. Visitor center Lake Cerknica opened at the starting point of Educational trail Drvošec on October 1. It includes an interactive exhibition where visitors can discover the world of the mysterious Lake Cerknica and listen to the stories of its transformations before or after taking a walk on the educational trail.

The committee provided the following explanation about their decision: “The existing educational trail has been successfully upgraded last year to bring Lake Cerknica one step closer to being included in opportunities and tourist offer content that Slovenia can only wish for. There is no need to create new stories about Lake Cerknica or its people, they just need to include the existing ones in different relations where local population can also be actively involved. Implementation of the Visitor center last year was also a very positive experience as it has already started to contribute to content improvement, but primarily, it introduces activities along the trail to the visitor. The lake is one long tale and discovery of its changes that are a consequence of the particular national habitat and a unique documentation of centuries of human presence. We should also mention the mysticism of the place and particular humour that can only be from “Cerknica”.

The subject of the 12th selection for the Jakob award: “Educational trail as tourist product”.

Evaluation Committee included prof. Dr. Janez Bogataj, acting as president, and members Jana Apih, Mateja Sušnik, Marko Lenarčič and Jože Prah.

The committee selected five projects among 28 applications for the second round of the Jakob 2023 award, and they paid special attention to the innovation of the proposals:

  • Škrateljc – Institute for Culture, Education and Sport – Fairy-tale adventure trail across Slovenia 
    Project description: Fairy-tale adventure trail across Slovenia presents natural and cultural heritage of local environment in an innovative manner where families can learn about magical locations across Slovenia through stories.
  • European Grouping of Territorial Cooperation Geopark Karavanke – Karavanke Trail
    Project description: Karavanke trail is a cross-border long-distance trail that stretches 265 km and is divided into 13 daily stages which allow visitors to discover an incredibly rich geologic, natural and cultural heritage of the area.
  • Cultural Technical Tourist Association Baška dediščina – On our own land theme trail
    Project description: In 2012, the On our own land theme trail has connected seven filming destinations in Grahovo ob Bači and Koritnica in Bača Valley and its upgrades include innovation and rich cultural heritage of this area.
  • Municipality of Solčava  Logarska dolina trail
    Project description: The Logarska dolina trail is a natural ethnographic trail for individuals and groups of all ages. Its purpose is to raise awareness among visitors about nature protection, preservation of cultural heritage and promotion of sustainable tourism.
  • Public Institute of Notranjska Regional Park – Educational trail Drvošec and Visitor center Lake Cerknica
    Project description: In 2022, Educational trail Drvošec acquired an important upgrade; Visitor center Lake Cerknica opened on October 1 at the very entrance of the trail. It includes an interactive exhibition where visitors can discover the world of mystical Lake Cerknica and listen to the stories of its transformations, before or after taking a walk on the Educational trail Drvošec.

Winner of the Jakob Award 2022

Ambasador Jakob 2022

The Jakob Award for the most Innovative Cycling Experience has been rewarded to the project Cycling for People with reduced mobility ARS VIVA, of the Institute for Cultural Integration and Socialization of Social Groups. They have applied a project that offers rental of adapted bicycles, thus enabling the improvement of the quality of life to vulnerable groups, and active involvement in society.

The Commission reasoned its decision as follows:
“The project enables people with reduced mobility to spend their free time actively and get to know natural and cultural environments at the local and regional level, even for individuals and groups with reduced mobility.”

The theme of this year’s 11th selection for the Jakob Award is “Innovative Cycling Experiences“.

The international commission consisted of prof. dr. Janez Bogataj, President (Slovenia), Marko Lenarčič (Slovenia), Lojze Wieser (Austria) and Jožko Sirk (Italy).

The Commission selected five finalists from among 14 projects:

  • The Juliana Bike – Circular Long-Distance Cycling Route – The Julian Alps Community (The Bohinj Tourism) and The Mountaineering Association of Slovenia
    (The project description: The Juliana Bike is a long-distance circular touring bike route around and across the Julian Alps. Touring cyclists tackle over 300 km of marked trails and overcome 8,500 metres in seven stages. The Juliana Bike was created in collaboration with the Julian Alps Community and The Mountaineering Association Slovenia.)
  • The ArheKoloVrhnika and KoloVagaBevke: Family Cycling Adventures in Vrhnika – Škrateljc, The Institute for Culture, Education and Sports
    (The project description: An innovative product of family cycling tourism, with which we encouraged structured, different, and adventurous discovery of history, archaeology of Vrhnika on the one hand, and natural beauties of the Ljubljana Marshes on the other. The product is connected with all other offers of Vrhnika (gastronomy, guided tours, etc.)
  • Who Prepares Your Breakfast? By Bike to The Source! – The Charming Slovenia, The Herbal Glamping Resort Ljubno
    (The project description: The Herbal Glamping Resort Ljubno and the Charming Slovenia brand are famous for connecting with local providers and growers. With us, jump on an electric bike and let’s go together to those who lovingly prepare excellent ingredients for a homemade breakfast that makes you mornings better at the Herbal Glamping Resort Ljubno.)
  • The Cycling Ecohotel Koroš and the Mountain Biking Park on Farms – Ekohotel Koroš (Kreatur d.o.o.)
    (The project description: whereas mountain biking is “forbidden and unpopular” in some places, we have developed a modern, environmentally friendly and sustainable natural global cycling destination in an innovative way, on 7 farms, in a traditional rural environment.)
  • Cycling for people with reduced mobility – The ARS VIVA, Institute for Cultural Integration and Socialization of Social Groups
    (The project description: The offer of renting adapted bicycles as such is unique in Slovenia and contributes to the development of accessible tourism in the local community. Cycling for the disabled is intended for vulnerable groups and their families. Adapted cycling allows active leisure, especially for guests with reduce mobility.)

Winner of the Jakob Award and Ambassador of Innovation in Tourism 2020

The Jakob Award 2020 and the title Ambassador of Innovation in Tourism for the field of innovative tourism content and programs in castles and mansions 2020 were awarded to The Posavje Castles. With their various contents they are linked into a common project. This connection is exceptional and innovative for the current Slovenian circumstances, where we often close ourselves behind the castle walls. The Posavje Castles thus seek their new identities and develop contact with the local and regional cultural environment.

Castle Rajhenburg
Posavina Museum of Brežice
Gallery Božidar Jakac
Castle Mokrice
Castle Podsreda
Castle Sevnica
Finalist for the Jacob Award 2020 with the following five programs:
1) The Expert Tour of the Raka Castle
2) The Podsreda Castle – Yesterday, Today, Tomorrow
3) Where the History Comes to Life – the Bled Castle
4) The Trebnik Mansion Between the Past and the Present
5) The Posavje Castles
Expert tour of Raka Castle
Podsreda Castle - yesterday, today, tomorrow
Where history comes alive – Bled Castle
Trebnik Manor between the past and the present
The Posavje Castles / AMBASSADOR

Winner of the Jakob award 2019

At the Alpe-Adria Fair – the main tourist fair in Slovenia, the GR – Ljubljana Exhibition and Convention Centre grants the Jakob Award for excellence and quality in tourism. The award is named after one of the “ancient tourists”, the pilgrim Jakob. Each year, the International Commission including Mr. Jožko Sirk, the host and winner of the Michelin star from neighbouring Italy; Mr. Lojze Wieser, the publisher and culinary from Austria and Mr. Janez Bogataj, PhD, the president; chooses, according to the written criteria, the best one that contributes an important part to the mosaic of innovative tourism efforts of the Alps-Adriatic region. As Dr. Bogataj says, the prize is “an incentive and a motive for all those who, in one way or the other, work in tourism, and to tourists, a guideline for many qualities in various areas of tourist contents and the tourist way of life in general.”

The Jakob International Award 2019 for An Unforgettable Day at the Fonda Fish Farm

The Commission has awarded the Jakob 2019 Award for New Sustainable Hunting, Fishing and Wildlife Observation Tourism Forms to the project The Unforgettable Day at the Fonda Fish  Farm (Fonda Fish Garden – Your Next Unforgettable Day): Out of all seven projects received for the Jakob Award 2019 has the “Fonda Fish Garden – Your next unforgettable day” project the largest amount of innovation in marine fishing tourism. It represents a form or a model that will ensure a quality diet in the future. In addition to sea bass that are grown in the Piran Bay with the help of the highest quality natural foods, other marine organisms have also inhabited the area, precisely because of such food and the natural environment. Among them are marine organisms, which have been almost extinct. Fish breeding is slow, and thus also similar to natural growth of wild bass. However, only one of the activities of the Fonda Fish Garden has been mentioned. Secondly, it represents a direct contact with tourism and tourist programs that are carried out at the farm. This does not only mean the tasting of the sea bass, but in particular the various educational and awareness-raising forms that they provide for tourists at the farm. This is exactly what the breeding ground of the sea bass rises from purely the natural production to a distinctly educational activity. This means that tourists can get new insights on sea bass and other marine organisms and raise their relationships to anything that is often called without any tangible marks as sustainable and in harmony with nature.

Just recently the project the Unforgettable Day at the Fonda Fish Farm has been also ranked among the top ten experiences branded Slovenia Unique Experiences, confirmed by the Slovenian Tourist Board (STO). The 5-star experience under the name Slovenia Unique Experiences is positioned as a collection of unique authentic premium quality experiences that support the story of the brand I Feel Slovenia and Green Boutique Slovenia for 5-star Experiences.

Congratulations to the project’s creators from the Fonda Fish Farm for both awards.

The GR – Ljubljana Exhibition and Convention Centre will officially present the Jakob Award at the opening ceremony of the jubilee 30th Alpe-Adria Fair on Wednesday, the 30thof January.

Winner of the Jakob Award 2018

The Jakob Award 2018, on topic Innovative Tourist Programs and The Offer on Wine Roads.

The company has been developing a very precise and well-considered offer in the wine growing region Golsa near the Neusiedler Lake, the largest part of which is in Burgenland in Austria, and its smaller, southernmost part, in Hungary. »The offer of the wine road is enriched by event and entertainment programs. Wine culture is experienced by visitors differently: during cycling, related to sports activities, Nordic walking and other forms. There are about 20 such wine tours available. During visits to the wine cellars, they learn about culinary specialties with various tastings, organized cooking workshops and lectures, even in connection with getting possible handicraft or fine arts knowledge, including cosmetics, and other contents. The whole system is very clearly and firmly established. Not only dates, but also prices, which proves that such a policy can bring adequate tourism benefits to everyone in the wine-growing region, ” is written in the report of the commission consisting of prof. dr. Janez Bogataj, President, Jožko Sirk and Lojze Wieser, Members.