The Jakob Award
THE JAKOB AWARD – The International Award for inventiveness in tourism
The international Jakob Award 2026 highlights innovative approaches to integrating various forms of water into tourism offerings. Water is one of the most valuable natural assets of the Republic of Slovenia and represents an exceptional potential for the development of sustainable tourism in the broader Alpe-Adria region. The theme includes all forms of water – from drinking water, wells and springs to streams, rivers, waterfalls, lakes, and the sea – and encourages the creation of innovative, sustainable solutions that enrich local and regional tourism offerings.
The expert jury will select up to five of the best submitted projects already being implemented in 2025, which demonstrate notable innovation and a strong focus on sustainability. From these, one outstanding project will be awarded the prestigious Jakob 2026 title and the designation Ambassador of Innovative Water-Based Tourism Development.
Expert Jury: Prof. Dr. Janez Bogataj (Chairman of the Jury), Mitja Bricelj, Niko Slavnič, and Iztok Pipan.
We invite you to submit your projects and help shape an innovative, sustainable future for tourism!
