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The Contents Highlights

At the last meeting of the Expert Committee of the Alpe-Adria Fair, we outlined the substantive guidelines for the upcoming fair.

What attracts you the most?

The Sustainble Tourism Development

The Promising Forms of Tourism for the Region

The urban and excursion tourism, glamping, the spa and wellness tourism, the five-star experiences, the rural tourism, the pet-friendly tourist offer

The Camping and Caravanning

The camping and caravanning services and equipment, motorhomes, caravans and converted vans of established brands and equipment for them; the purchase and sale of second-hand motorhomes

The Sports Tourism Promoting

Various sports activities throughout the year: cycling, hiking, fishing, golf, water and adrenaline sports

  • the Jakob Award

The Reviving of Tourism along Rivers and beside Lakes of Slovenia

The Gastronomic Tourism

  • Slovenia – The European Gastronomic Region 2021
  • street food/outdoor food

The Expanding of the Fair to the Region

The changed travel habits of tourists can represent a new opportunity for the fair, exhibitors and visitors from neighbouring regions; the promotion of cross-border projects

The Mobility in the Region – the Accessibility of Tourist Destinations

A different choice of transport means: cars, train, bicycles, motorhomes; the green mobility

The New Reality – the Health and Safety Concerns When travelling and New Profiles of Tourists

The Virtual Tourism/the Digital Transformation



The 32nd Alpe-Adria Fair held successfully

The 32nd Alpe-Adria Fair for green and active tourism and the 15th International Professional Taste Fair GASTexpo & Ice Cream organized by the Primorski Sejem closed their doors ...

11th Jakob Award is - "Innovative Cycling Experiences"

The Jakob Award for Excellence and Quality in Tourism, which we are awarding at the Alpe-Adria Tourism Fair ...

The Innovative Cheesemaking – an Opportunity for the Jakob Award

The Jakob Fair Award, named after the first tourist – the pilgrim Jakob, marked the 10th anniversary of the award at the last fair, thus gaining some novelties ...
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