Croatia as the Partner Country of the Alpe-Adria Fair 2026

This year, Croatia proudly takes the spotlight as the official partner country of the Alpe-Adria fair. Partnering with one of Europe’s leading tourism destinations brings an important added dimension to international cooperation, knowledge exchange and the presentation of diverse experiences from the Adriatic region.

As the fair’s partner country, Croatia strengthens Alpe-Adria’s role as a regional hub connecting destinations, providers, local stories, outdoor inspiration and development ideas. Visitors will gain enriched insight into new products, emerging trends and countless opportunities for active leisure, culture and gastronomy.

The Croatian National Tourist Board (CNTB): the institution connecting Adriatic stories

The Croatian National Tourist Board (CNTB) is the national organisation responsible for promoting Croatia as a world-class tourist destination. Its mission is to develop and enhance the identity and reputation of Croatian tourism while guiding the country’s positioning in international markets. Strategic planning, branding and high-quality promotional activities are at the heart of its work, highlighting the diversity, authenticity and sustainable vision of Croatian tourism.

At the Alpe-Adria fair, visitors will be able to explore Croatia’s remarkably varied tourism offer under the umbrella of the CNTB – from coastal destinations, culinary experiences and cultural heritage to outdoor activities, island specialties, nature parks and unique experiences that celebrate the spirit of the Adriatic.

The Unforgettable Beauty of Croatia

The unforgettable beauty of Croatia lies in its remarkable diversity. From the golden plains of Slavonia and the rolling hills of central Croatia to dramatic mountain landscapes and the Adriatic coast with its crystal-clear waters, each region tells its own story. Croatia offers an abundance of natural wonders, more than 1,200 islands, 12 nature parks and eight national parks.

The Adriatic coast is among the sunniest destinations in Europe, with the island of Hvar enjoying over 2,800 hours of sunshine each year. This natural richness is further enhanced by ten UNESCO World Heritage Sites and 23 elements of intangible cultural heritage – from the historic cities of Dubrovnik and Split to traditional klapa singing, lace-making and Mediterranean cuisine. Together, they create a destination of unforgettable experiences where nature and culture come together.

Croatia as the Partner Country of the Alpe-Adria Fair 2026

The Croatian National Tourist Board (CNTB): the institution connecting Adriatic stories

The Unforgettable Beauty of Croatia

A Diversity of Croatian Destinations in One Place