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The Jakob award 2020

The International Award for inventiveness in tourism, which is presented each year at the Alpe Adria International Fair at the Ljubljana Exhibition and Convention Centre in Ljubljana, is anticipating the tenth anniversary and that is why we added some novelties to the content of the call for the award.

The international expert jury will select the best five, already implemented projects among the applications. Out of these five, the jury will award the best one to receive the Jakob Award for a particular year and the title Ambassador for a specific field of inventiveness in tourism.

This year we are announcing the Jakob Award for:
»Innovative Tourist Content and Programs in Castles and Chateaus«

Jakob 2020

The Posavje Castles


The commission consisting of Mr. Lojze Wieser (Austria), prof. dr. Janez Bogataj, President (Slovenia) and Mr. Jožko Sirk (Italy) shortlisted for the Jacob Award 2020 the following five programs:
1) The Expert Tour of the Raka Castle
2) The Podsreda Castle - Yesterday, Today, Tomorrow
3) Where the History Comes to Life – the Bled Castle
4) The Trebnik Mansion Between the Past and the Present
5) The Posavje Castles

The Jakob Award 2020 and the title Ambassador of Innovation in Tourism for the field of innovative tourism content and programs in castles and mansions 2020 were awarded to The Posavje Castles. With their various contents they are linked into a common project. This connection is exceptional and innovative for the current Slovenian circumstances, where we often close ourselves behind the castle walls. The Posavje Castles thus seek their new identities and develop contact with the local and regional cultural environment.

Jakob 2019
At the Alpe-Adria Fair - the main tourist fair in Slovenia, the GR - Ljubljana Exhibition and Convention Centre grants the Jakob Award for excellence and quality in tourism. The award is named after one of the "ancient tourists", the pilgrim Jakob. Each year, the International Commission including Mr. Jožko Sirk, the host and winner of the Michelin star from neighbouring Italy; Mr. Lojze Wieser, the publisher and culinary from Austria and Mr. Janez Bogataj, PhD, the president; chooses, according to the written criteria, the best one that contributes an important part to the mosaic of innovative tourism efforts of the Alps-Adriatic region. As Dr. Bogataj says, the prize is "an incentive and a motive for all those who, in one way or the other, work in tourism, and to tourists, a guideline for many qualities in various areas of tourist contents and the tourist way of life in general."

The Jakob International Award 2019 for An Unforgettable Day at the Fonda Fish Farm 

The Commission has awarded the Jakob 2019 Award for New Sustainable Hunting, Fishing and Wildlife Observation Tourism Forms to the project The Unforgettable Day at the Fonda Fish  Farm (Fonda Fish Garden - Your Next Unforgettable Day): Out of all seven projects received for the Jakob Award 2019 has the "Fonda Fish Garden - Your next unforgettable day" project the largest amount of innovation in marine fishing tourism. It represents a form or a model that will ensure a quality diet in the future. In addition to sea bass that are grown in the Piran Bay with the help of the highest quality natural foods, other marine organisms have also inhabited the area, precisely because of such food and the natural environment. Among them are marine organisms, which have been almost extinct. Fish breeding is slow, and thus also similar to natural growth of wild bass. However, only one of the activities of the Fonda Fish Garden has been mentioned. Secondly, it represents a direct contact with tourism and tourist programs that are carried out at the farm. This does not only mean the tasting of the sea bass, but in particular the various educational and awareness-raising forms that they provide for tourists at the farm. This is exactly what the breeding ground of the sea bass rises from purely the natural production to a distinctly educational activity. This means that tourists can get new insights on sea bass and other marine organisms and raise their relationships to anything that is often called without any tangible marks as sustainable and in harmony with nature. 

Just recently the project the Unforgettable Day at the Fonda Fish Farm has been also ranked among the top ten experiences branded Slovenia Unique Experiences, confirmed by the Slovenian Tourist Board (STO). The 5-star experience under the name Slovenia Unique Experiences is positioned as a collection of unique authentic premium quality experiences that support the story of the brand I Feel Slovenia and Green Boutique Slovenia for 5-star Experiences.

Congratulations to the project's creators from the Fonda Fish Farm for both awards.

The GR – Ljubljana Exhibition and Convention Centre will officially present the Jakob Award at the opening ceremony of the jubilee 30th Alpe-Adria Fair on Wednesday, the 30thof January.

Image Gallery Fonda »