The theme of the 12th selection for the Jakob Award is "Thematic
route as a tourist product".
The outdoor
segment of active, green tourism represents an opportunity for the development
of tourism in the Alps-Adriatic region, which the projects have to demonstrate
as well. The peculiarities of the natural or cultural environment have to be
revealed on carefully planned and arranged routes. As a rule, these routes
should be easy, instructive, mostly accessible in all seasons. They can
highlight flora and fauna, cultural heritage and cuisine, as well as other
local specialties.
By upgrading
these routes in terms of a tourist product, it should open up opportunities to
create green, five-star experiences that enable the development of boutique,
non-mass tourism. Projects must take into account the protection of the natural
environment and be designed responsibly and in the harmony with the natural
environment; they have to have all the necessary official approvals, the
implementation has to be professional; participants have to be guaranteed
safety. They have to represent experiences for the participants and contain
innovative approaches.
The expert committee will take into account all active
projects and select the five best based on the fulfillment of the
above-mentioned elements.
Among the five, the best one will receive the Jakob Award
for 2023 and the title of Ambassador of Thematic Routes.
Application deadline: 10th January 2023